This is about table salt but it is a nice story about marketing

Morton Salt Girl (tm)

Truly thinking outside the box, the designers at the Morton Salt Company decided to package their new, free-flowing salt in a cylindrical shaped container.

Source: History of The Morton Salt Girl: Who Is She? (Umbrella And All)

Most chefs I have worked with prefer some brand of salt over others. Some don’t get to use their preferred brand as the business itself is looking at costs rather than consistency in their recipes— this goes for both food and drink.

I personally prefer Morton kosher salt for most of my cooking. This is a nice trip down history lane.

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